Being a hairdresser and always using top of the line products, I shied away from health store shampoos. After all, I was a professional and I did like the products I chose to use. After using organic products on my skin, I chose to try shampoo and conditioner just to see what the difference was. I’m sure there are some that are made better than others, so I looked for ingredients I wanted in the product. I came across Alaffia brand. I was intrigued by the black soap, shea, honey and warm oils like clove, ginger and nutmeg. I found I have to use more because it doesn’t lather quite as much, but I absolutely love the results on my hair! My husband finds the shampoo to work great for him as well (which is a miracle in itself!).